Campbell's
A collaboration with the Campbell’s Corporation in Camden
The project addressed the need of the Campbell’s Global Design Center, a group of about 18 Art Directors, designers and administrative staff, to re-think their office design in conjunction with the re-thinking and re-organization of the way work flows through the office.
A multi-disciplinary team of UArts students and recent graduates from the ID. MID and MultiMedia department worked over a period of nine weeks, two days per week.
Using applied design research (action research), design interventions and charrettes, the project group established a dialog with and within the CGDC team, that eventually produced a number of 'design-orienting scenarios', that CGDC will use for further implementation through the corporate planning department at Campbell’s.
