MID 2010 Fraser Marshall

Ph.D. Immunology, B.Sc. Immunology

I have found that innovation is created by the clash of perspectives and ideas. For ten years I worked as a Ph.D. research scientist in the field of human Immunology. Now, I am a designer, applying the rigors and organization of science into the tangible world of design. By fusing a science background with design, a clash of perspectives embodies my design process and belief. Throughout my career I have participated actively in collaboration. Groundbreaking scientific discoveries rarely occur in isolation, they involve many players with unique expertise working in unison. Similarly, innovative design occurs from the clash created when designers bring their unique perspectives and skills together. As a designer, I have led several multidisciplinary design teams. Using a process that integrates human-centered research, storytelling and scenario building, I have worked with companies and organizations to design systems that encourage group collaboration, habit change, communication and increased happiness. http://web.me.com/frasermarshall/design/Hello.html

Articles

Humantic Design at Vizthink Philly

We recently ran a Vizthink workshop, hosted by Jonny Goldstien, at UPenn Wharton School of Business.  We worked with a small group individuals from multiple...

Jonny Goldstein visits MID and the Humantic designers

This Thursday, Jonny Goldstein, founder of envizualize will be coming to the MID studio to chat with us about using his techniques and methods to act as visionaries for our upcoming meeting with The...

"I have a plan so cunning you could brush your teeth with it."

Projects

A novel option worth considering is to bring in a team of designers to facilitate a quantitative and qualitative introspective collaboration with your company. Collaboration is key to this process. It helps promote staff investment in design suggestions and ideas, since they directly helped create them. We have tested this method of collaborative design with a metal fabrication company based in North Philadelphia. As always, our process began with interviewing staff members about their life at work.

Co-designing Business »