Masters of Industrial Design

Over the past two and a half years I have been lending my problem solving skills to the world of marketing analytics. Organizing, manipulating and enhancing robust data structures in order to understand advertising campaign performance and optimize live campaigns to better deliver efficient and volume driving programs.

Analyzing data has enabled me to gain a greater understanding of how Internet advertising works, and how data structures are controlled, built and maintained. Though my past profession differs greatly from industrial design, it has been a proving ground for my unique ability to independently learn and comprehend advanced programs and technologies.

My artistic nature has become more and more prominent over the recent years, pushing me to become more skilled in the art of photography, photo manipulation, and woodworking while being more experimental with clay, oils, acrylics and spray paints.

These various forms of artistic expression have begun to define a world to me I did not previously realize with which I am so in touch. Creating among multiple spaces has allowed me to uncover the skills I have to think about spatial interaction in both a physical and digital realm. Fully investing my thoughts in how movement against, around or with an object should be related back to the interaction, and applying these analyses to three-dimensions wherever they may or may not be comprised (i.e. the world as we know it and the vastly expanding digital world).

As a designer in the Masters of Industrial Design program at the University of the Arts, I am given the ability to tackle issues for a variety of companies, industries, cultures and cities. For physical products, user interfaces, information flows or industrialized processes. With this opportunity, we in the MID program at UARTs will be able to introduce change in environments that are in need of improving.

The role of the designer is changing, we need to grab hold of the future and guide it in a greener, more efficient and user-friendly fashion.  Design thinking is at the crux of these opportunities.